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50%
Reduced build times by 30–50%
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22%
Increased client website traffic by 22% year-over-year
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2.0
Enhanced workflows with API integrations & Duda’s Editor 2.0
Hibu is a leading provider of technology-driven, integrated digital marketing solutions for America’s small- and medium-sized businesses with headquarters in Cedar Rapids, Iowa, and an operations hub in King of Prussia, Pennsylvania. Trusted by tens of thousands of local business owners across the country, the company combines best-in-class technology and extensive professional expertise with unparalleled data repositories to deliver the marketing solutions small and medium businesses need to thrive in today’s digital world—all from one platform. And, it’s extremely important to note, this incredible platform is powered in large part by Duda.
With thousands of websites under management, scalability, ensured high performance, and the ability to efficiently manage and update all of these sites, are critical to Hibu’s operations, client success, and ultimately, bottom line.
“As we've increased the size and functionality of our clients’ sites, we had to make sure that our costs didn't go up at the same time,” said RC Thompson, AVP of Product Management at Hibu.
To keep costs low while increasing the scale and quality of websites, Hibu partnered with Duda, the leading web design platform for agencies and SaaS companies. Leveraging Duda’s cutting-edge platform features, robust APIs, and world-class support, Hibu has streamlined production, reduced costs, and significantly improved website performance metrics for clients.
The challenge: Scaling production without raising costs
As Hibu expanded its website offerings, the company faced a critical challenge: how to build larger, more feature-rich websites without a corresponding increase in production costs. The processes they had followed up until that point were simply too time-consuming; and as always, time equals money.
To stay competitively priced and profitable, Hibu needed to address a few key company needs.
These included:
- Faster build times
- Tools to manage design consistency at scale
- Seamless integration with solutions in their existing tech stack
- Industry-leading SEO functionality to drive measurable results
Hibu’s solution: Leverage the full power of Duda
Streamlined website builds with Editor 2.0
One of the most impactful tools in helping Hibu address these needs was Duda’s Editor 2.0. Specifically, the platform’s Color Theme feature allowed Hibu’s team to quickly update site-wide design elements with a single click, saving thousands of hours in the process.
This unique tool led to:
- Huge efficiency gains: Faster initial builds & quicker edits, which meant more site builds completed per month
- Guaranteed consistency: Designers were able to easily ensure cohesive branding across all sites
- Lower costs: Fewer manual design changes meant less development & huge cost savings
“Being able to set and change colors throughout a site with a single click of a button is really important for us. It shortens build times significantly and we’ve come to rely on the efficiency Duda provides in this area of design,” said Thompson.
Deep data integrations via APIs
Hibu also took advantage of Duda’s robust APIs to inject and sync content for all of their customers’ websites.
This means that whenever a connected data set is updated, whether inside Duda’s content library or the designated third-party database, the new pieces of content introduced to the data will simultaneously update in the other. This ensures consistent real-time content updates and a fully accurate online presence—which provides Hibu’s SMB clients with significant local SEO advantages.
This was accomplished via highly specialized Duda features, such as:
- Content injection: A unique Duda tool that automates the population of site data from external sources
- Flexibility: The Duda platform is connectable to all kinds of third-party data sets with minimal effort
- Real-time mass publishing: Duda enables faster go-to-market for fresh client content
“Our team at Hibu loves Duda’s API. It enables us to inject content into our websites as well as leverage apps that sync back and forth content between our different systems,” said RC Thompson, AVP of Product Management at Hibu.
Search optimized performance
Beyond the time-savings, Duda ensures that Hibu’s client websites are structured for search engine discoverability right out of the box. With key SEO elements natively included in sites built on the platform, Hibu can confidently deliver sites that outrank and outperform their customers’ competition.
- Preconfigured SEO components: Meta tags, schema, mobile web optimization, Core Web Vitals and pagespeed are all set to give Hibu’s customers the most SEO advantage possible
- Better indexing: Duda sites routinely see above average traffic from online searches, both via traditional search engines, and increasingly, AI-powered search results.
- Traffic growth: Hibu reported a 22% increase in overall site traffic across client websites in 2024.
The results: Impressive, real-world, measurable impacts
By fully leveraging Duda’s platform, Hibu has achieved all of the business outcomes it set out to when it deepened its integration and use of the Duda platform.
These goals included:
- 30–50% Faster Builds
Reduced build times directly translate into lower costs and greater scalability.
- 22% Increase in Website Traffic
Enhanced SEO capabilities and streamlined site builds boosted discoverability and engagement.
- Improved Efficiency & Consistency
Features like Color Themes and Duda’s API-powered content injection allow Hibu to deliver more sites, faster, while maintaining quality.
- Lower Cost per Build
Savings in time and resources mean Hibu can provide better websites at a reduced cost.
The human factor: A strong personal partnership
Technology alone wasn’t the only driver of Hibu’s success with Duda, as their partnership also thrives on strong relationships with Duda’s account managers and technical support teams.
“We’ve been very lucky to have really strong account managers and technical account managers that have become people that we talk to every day. Duda’s team knows our business and we know how to work together,” said Thompson.
Hibu credits this high degree of close collaboration to::
- Proactive support: Quick responses & prioritization of their unique needs
- Shared knowledge: Duda product & support teams intimately understand Hibu’s workflows & goals
- Trust & openness: An open, ongoing dialogue that fuels innovation for both sides
Conclusion
For Hibu, working with Duda has delivered both operational efficiency and measurable results for both their in-house team and clients. By cutting build times nearly in half and boosting traffic across nearly all client websites, Hibu can confidently scale its competitive website offerings while controlling costs.
The combination of powerful platform features, seamless integrations, and trusted partnership has helped ensure Hibu can continue to deliver high-performing websites as a substantial product offering into the future—and stay well ahead of many of their site-building competitors.
